Leveraging Social Media Marketing to Reach Your Target Audience

Social media is a powerful tool for every business. From connecting with close ones to networking with a whole community, promoting a product with ads, and more, social media is nothing but a human-made miracle! There’s plenty of evidence that says social media is capable of increasing the reach of a business or an individual if done correctly. The primary power of social media is ‘influence’. A business can leverage social media to influence people to make the right decision, purchase a product, or book a service.

Here are some facts and figures that will help you understand how powerful social media is and why marketing using the channels will up your game.

Social Media Marketing Facts and Figures That’ll Blow Your Mind

Social media is a big YES to all those businesses who want to establish a brand and attract audiences from near and far.

These are some statistics from Datareportal that you will be pleased to look at, trust us!

  • The number of social media users as of January 2023 is 4.76 billion.
  • The average time people spend using social media platforms every day is 2 hours and 31 minutes.
  • 92.3% of total internet users are also using social media.
  • Post-COVID there has been an increase in the time spent on social media. The figure has risen to 43%.
  • Facebook, YouTube, Whatsapp, Instagram, and WeChat are the top five social media platforms and their users count in millions!

How can you, as the business owner, leverage social media and market your business to reach more customers? That is an important question and certainly an interesting one!

Many businesses have already gone through the ‘trial and error’ phase and have found just the right social media marketing strategies. And now, it’s your turn.

The only note to take down is that you have to find a strategy that works for your business. There is no obvious method you can rely on for your results.

So, without further ado, let’s look at two easy ways you can reach more customers through social media, attract, and retain them.

Social Media Marketing Strategies to Reach More Customers

It is time to spice up your existing social media marketing strategies to maybe start building new ones.

Here are a couple of unfailing strategies that you can use to reach more people, attract them, and even persuade them to purchase from your business at least once.

Use the live videos feature

Live streaming or live videos have become a popular tool for brands who want to engage one-on-one with their audiences. There is no surprise that people are interested in watching a video or live streaming an interactive session rather than reading boring blogs.

You can use the live video feature on Instagram or Facebook and YouTube to stream live events or exclusive interviews with other influential personalities, a Q&A session, and more.

The above is an example of how Mulberry and Burberry are using the Instagram Live feature to showcase talented artists from across the world. They are providing these artists with a platform where they can perform live gigs right from their homes.

Tell your brand’s story

Storytelling is one of the fascinating social media marketing strategies. The way you portray your platform impacts how customers think about you.

As a business owner, you need to develop an emotional connection with your customers. Once you build the connection, you can easily communicate with the customers. Through stories, you can tell them about who you are, what you want, and how you give what customers expect from you.

For example, here is how Uber, the taxi-hailing giant is sharing Darryn and Shannon’s story. Using Uber Pro, Shannon, an Uber driver’s wife, is completing her education at ASU Online.

You can click here to watch the video. Isn’t sharing real customers’ stories the best way to market your brand and spread out the good words?

So, if you are planning to start your own online or launch an Uber Clone Taxi Booking App, an entertainment platform like Netflix, or something else, tell your brand’s story out loud.

In Conclusion:

Social media marketing strategies like user-generated content, posting platform-friendly content, displaying ads, using relevant hashtags, etc., are some useful ways too!

Today, almost every business is spending its time and energy on planning and executing the best social media marketing strategies. Are you one of them?

If not, this is the right time to do so. Get in touch with experts if you want to and outline the best strategies.

Catch the attention of your target customers and retain them if you want to see yourself succeed!