There is no denying that the world of beauty, wellness and fitness is growing rapidly. Today’s modern men and women are invested in their physical appearance, just as much as they are in their intellectual growth. We don’t just want to succeed; we also want to look the part. This makes the beauty industry a forerunner in the financial and economic growth sector. But unlike the yester years, we do not have enough time to invest towards this. We want quick fixes that are meaningful and valuable. We do not wish to spend an hour driving to the beauty salon, but would much rather have the beauty professional come to our home and deliver the services. This is why; on demand beauty service apps are becoming so popular.
What is on demand beauty service?
The on demand business model basically enables people to hire service providers through an online medium or channel and get the services delivered to their doorstep. Therefore, an on demand beauty service app would allow a customer to hire a beauty professional to come to their home with all the necessary equipment and deliver the service of their choice at the address of their convenience.
The app essentially allows complete transparency with respect to the service offering, professional’s experience and price levied for each service so that the customer can make an informed choice regarding what they want and how much is it going to cost them.
This full disclosure and complete transparency is one of the biggest reasons why people prefer to use on demand beauty services apps. However, there are many other important reasons that have contributed to its popularity. Let us explore them:
Finding a salon that offers exactly what your customer might want is not always an easy task. Sometimes, the products that the salon uses aren’t convenient and on other occasions, the users are unsure of the service provider’s skill levels.
Having an app makes it extremely easy for the user to filter their search. They can see a list of all the service providers in and around their area along with details regarding their pricing, their experience and the star rating from previous customers that can be a direct indicator of the quality of their services.
Now, it becomes not only easy for the customer to access these on demand beauty services, but also to make a decision so as to which service provider is best suited for the particular beauty service that they need.
Completely open choice platform
The beauty industry is a very targeted and niche one that requires service providers to follow through with a single expertise even if there are a myriad of options available in the same zone. For example, when we say beauty services, it includes things like hair cut, facial, grooming, manicure, pedicure and so on and so forth. It is possible that someone who is great at cutting and styling hair isn’t all that good when it comes to grooming or giving a facial.
Conventionally, when a user steps into a salon, they are forced to use the resources available. One would visit a particular salon because they like their hair styling, but are forced to use the services of the same resource for facial even when they aren’t necessarily that good.
With the help of an app, your customer has complete autonomy of choice. They may choose to hire a hair stylist from one salon and a pedicure expert from another based on their skill level and star rating. It is also a great option for the service providers because now they have the freedom to list their services only for areas that they are experts in or prefer doing rather than having to do just about everything.
We live in a world riddled with fear. Fear of being exploited or robbed, fear of being cheated and so on and so forth. Having a central platform such an app makes sure that all these fears can be put to rest. For example, a service provider no longer has to be worried about where they are going to offer their services, as the app notes the address or location. They don’t have to be worried about people not paying up because the app already registers their payment details.
The users too don’t have to worry about being services by unlicensed professionals because the app does the vetting. They also have the freedom to register complaints with the app so that in case they are dissatisfied with the services, they can be compensated.
The mobile app also features an SOS button which makes sure that in case there is an emergency or the service provider or the customer are in grave danger, they can just hit this button and the local authorities can be notified to offer assistance immediately.
On the whole, the popularity of an app has a lot to do with the features that it is loaded with. If you truly wish to capitalize on the prowess of an on demand beauty services app, you have to make sure that you get your app from a reliable white label on demand mobile app Development Company with at least 6 to 8 years of building and launching mobile apps of this type.