The on-demand economy has evolved over the years from using a phone to ordering your favorite pizza, calling a cab, or requesting a babysitter. Smartphones have revolutionized the on-demand industry, bringing its menu to the palm of customers.
However, for a long time, on-demand apps were exclusively for one service, like taxi booking, food ordering, grocery delivery, or an electrician. Hence, it wasn’t uncommon for users to have their mobiles cluttered with tons of different on-demand apps.
Multi-service apps that offered multiple services were the obvious next step. Hence, it is no big surprise that when the Gojek super app was launched in Indonesia, it did not take long for it to become a decacorn company.
Super apps have taken Southeast Asia by storm and are growing in popularity in other countries as well. This article explains how a multi-service app like Gojek is the future of on-demand apps.
What is the State of On-Demand Business?
On-demand apps are deeply embedded in our lives and are a daily consumer habit. In fact, for many, it is hard to imagine life without such apps that deliver groceries in a flash, ensure your cab is no more than 5 minutes away, and assure you that you can always get a babysitter when you need one.
This is no longer a trend; it is a way of life that has been adopted by people all across the globe. For businesses pondering their next big business idea, this is the perfect one; they can skip the part where one needs to research the market requirements.
Here are a few statistics to put things into perspective:
- The revenue of the global online food market in 2025 is close to $1.4 trillion.
- The global ride-sharing market size was 157.26 billion USD in 2025 and is expected to grow to 716.42 billion by 2035.
But on-demand app services are not just about taxi booking and food delivery. It also includes car repair, vets, barbers, computer repair, medical services, carpools, babysitters, massage, maids, locksmiths, and much more.
Why Businesses Are Moving Towards a Multi-Service App Model?
A multi-service app like Gojek addresses the fundamental problems that most businesses face. It helps reduce customer acquisition cost, increase retention, and also boost their lifetime value. Besides, it provides customers with a higher level of convenience and more personalized service.
For example, a customer that needs to book a taxi to work, schedule the lunch order, send a parcel to get their ASAP, ensure his fridge is stocked with groceries, book a maid later in the day and ensure the baby sitter arrives in time before he leaves would need several on-demand apps, a unique account for each app and use a different payment gateway for each service. Besides, it would also mean managing notifications from many different applications.
If this customer had a multi-service app that offers all of the above services, placing and managing the orders would be a breeze.
The multi-service apps improve the level of customer convenience tenfold and are a boon for business. It makes it simpler for them to manage all the services they are offering using a single app. Instead of monitoring multiple admin dashboards, they have a common dashboard to manage all services; it also means it is a common customer base.
Benefits of a Multi-Service App Like Gojek
A multi-service app allows a business the flexibility of launching with a few services and later expanding to offer more. For example, if they invest in a Gojek Clone app from a popular vendor like V3Cube, they get a top-notch app with over 100 services.
Here are some of the benefits of investing in a super app like Gojek:
- Multiple revenue streams from one app: Similar revenue-generating strategies apply to multi-service apps as they do to a single-service app. The difference being this includes multiple services, thus boosting the earning potential of the platform.
- High customer lifetime value: It’s quite common for a customer to require multiple services like taxi booking, food delivery, and home services. This improves the chances of the customer being loyal to the platform for one or the other service.
- Increase in customer retention: Users prefer using a single app providing multiple services rather than using multiple apps for different services. The higher level of personalization and better loyalty programs help improve customer retention.
- Cross-selling opportunities: Cross-selling is not easy to achieve when managing multiple apps. However, when it comes to a multi-service app, it is a breeze mainly because of a common customer base. For example, the platform will automatically generate push notifications to order food when the user books a taxi home at 8 pm.
- Shared customer base: The administrator with access to the shared customer base can gain a great deal of insight from the data.
- Managing all services from a single dashboard: The business owner can reduce the effort by using a single dashboard to manage their entire business.
- Reduces cost of customer acquisition: The same customer base can be introduced to a new service when more business verticals are added. This eliminates the need to invest more in customer acquisition.
Is The On-Demand Multi-Service App For You?
The future of on-demand apps seems promising since it is not truly integrated into our lifestyle. For an enterprise or a start-up searching for a good business idea, investing in an on-demand app can be highly fruitful.
The multi-service app is the future of on-demand apps, making it ideal for your business, especially a start-up. It is simpler to start small and add multiple verticals with this type of app.
This makes the Gojek clone app ideal for those who wish to build a scalable ecosystem. V3Cube is a super app development company offering XJekPlus app development, which is their white-label Gojek app.
FAQ
What is a multi-service app like Gojek?
This is a mobile app, similar to a single-service on-demand app, the difference being that it offers many services. It is a multi-service app based on the business model of the popular app Gojek. It can offer users over 100 services like taxi booking, food ordering, grocery delivery, electrical services, and babysitting.
How does a multi-service app like Gojek make money?
One can implement many different monetization strategies for a super app. This includes commissions from merchants and service providers, delivery charges, customer fees, subscriptions, in-app advertisements, dynamic surge pricing, and much more.
Does a super app require AI-Powered features?
Yes, AI-Powered features are essential when launching a super app in 2026. The number of firms offering on-demand services is on the rise. Only top-notch AI features can set you apart and help you grab a share of the market.
What is the difference between a white-label Gojek clone app and a custom solution?
A white-label Gojek clone is a ready-made app that can be launched fast and costs very little. A custom Gojek clone app costs a lot more, takes longer to develop, and involves going back to the drawing board for research, design, development, and testing.
Build vs. Buy an On-Demand Multi-Service App
If the idea of launching a multi-service app like Gojek seems good, then there is one more important decision you need to make prior to launching your super app.
You can either buy a highly feature-rich Gojek clone app from a highly reputed vendor like V3Cube, or you can opt for the custom development of your multi-service app.
The custom solution gives you full control over each stage of the design & development process. It also allows you to build a unique design and pick and choose the features. At the same time, this is very expensive and takes a lot longer.
On the other hand, when you order your Gojek clone app from V3Cube, we can have it up and running in two weeks. We offer a high level of flexibility and over 100 services.