The rise of the super apps is no longer restricted to Southeast Asia; it is a global phenomenon. In fact, this is not a business trend, as more people are now adopting the idea of using a single app for multiple tasks than ever before.
The super app market size in 2025 was USD 121.10 billion and is projected to reach USD 968.77 billion by 2033.
With both Meta and OpenAI all set to launch a broader AI-Powered ecosystem that resembles a super app, the concept of a super app is about to gain more popularity. Businesses have two main options when it comes to developing a multi-service app.
The Gojek clone and Grab clone apps that originate from Southeast Asia are very popular. These are the two popular options when developing a super app. However, this often leads to confusion about which is most suitable.
This article helps businesses with the common dilemma: Gojek Clone vs. Grab Clone app development.
What is a Super App?
Understanding the true characteristics of a super app can help businesses make better decisions for Grab Clone vs. Gojek Clone app development. This is an app that allows one to access multiple services from a single app. They use a single account to book a taxi and order food.
Unlike the single app model where you require a different app for each on-demand service, this has a single codebase with several on-demand services. For a business owner, it means there is no need to access multiple dashboards to manage the services they offer. Instead, they can use a common dashboard with real-time updates on all services.
This type of app also means that a business can manage a single customer base, thus reducing the customer acquisition cost (CAC).
Here are a few examples of the popular super apps worldwide:
- WeChat (China): This offers social media, eCommerce, and digital wallet services.
- Alipay (China): The service includes digital payments, bill pay, financial services, ride-hailing, travel booking, and local lifestyle services.
- LINE (Japan, Taiwan, Thailand): This is an instant messaging app with other services like digital wallet, travel booking, food delivery, and more.
- Gojek (Indonesia, Vietnam, Singapore): They offer transport, logistics, food delivery, home services, and many more.
- Grab (Singapore, Malaysia and several other Southeast Asian countries): They offer ride-hailing, food delivery, grocery, financial solutions and more.
- Careem (UAE and several other countries in that region): Ride-hailing, food & grocery delivery and more.
- Rappi (Colombia, Mexico and more): Food delivery, grocery delivery, travel and more.
- Uber (US & global): Transport, food delivery, grocery/retail delivery.
Many different apps are offering a wide range of services. Some of the common services that super apps offer include:
- Taxi booking
- Food delivery
- Grocery delivery
- Medicine delivery
- Plumber
- Electricals
- Cleaner
- Baby sitter
- Pet services
- Car & bike mechanic
Clone vs. Grab Clone: Definition
Multi-Service app development might mean developing a custom solution by hiring an expert team of software developers. However, there is an alternative: they can buy an off-the-shelf solution like a white-label clone app. Gojek and Grab happen to be two of the most popular clone apps.
What is a Gojek Clone App:
This is a multi-service app like Gojek. The business model, features, and functionality are very similar to that of Gojek. A Gojek clone app would typically have over 50 services and operate as an all-in-one lifestyle aggregator.
The primary focus of this type of app is transport, logistics, food delivery, grocery, home cleaning, beauty services, repair, and home services.
A good example of this is V3Cube’s Gojek clone app – XJekPlus, which offers over 100 services.
What is a Grab Clone App:
Just like the Gojek platform, the business model and functionality of the Grab clone app are also based on the popular Grab platform.
This app focuses more on operational efficiency and fintech integration. Its aim is to cultivate an ‘everyday app’ image. Some of the main types of services include mobility, transport, food/grocery delivery, logistics, and fintech payment.
V3Cube offers a Grab clone app, XCube. This is a good example of a Grab clone app.
Gojek Clone vs. Grab Clone: Business Opportunity
When it comes to monetization strategies and revenue-generating potential, both Gojek & Grab clones provide ample opportunity to do so.
The Grab clone focuses on mobility and delivery services, and its monetization strategies are optimized for that purpose. The Gojek clone app focuses more on lifestyle on-demand services, which also include transport and delivery. But at the same time, it also includes other types of services like home services (electrical, plumber, etc.), cleaning, babysitter, and many more.
Although the services and user base might differ, they share a similar monetization strategy:
- Ride commissions
- Delivery fee
- Merchant subscriptions
- In-app advertisements
- Dynamic surge pricing
- Convenience fee
FAQ
What is the main difference between a Gojek clone and a Grab clone?
Gojek and Grab clone apps offer multiple on-demand services. Gojek clone app offers the full range of on-demand services like ride-hailing, food delivery, home services, babysitting, and more.
On the other hand, the Grab clone offers high-volume & high-frequency business verticals. This includes ride-hailing, logistics, food delivery, and financial services.
Is Gojek or Grab best for a start-up?
For a start-up on a small budget and small team, the Grab clone app might be the best solution. This is easier to operate and focuses more on mobility and product delivery. On the other hand, for a start-up that only wishes to start small, grow rapidly, and the budget is not an issue, the Gojek clone is ideal. However, this means managing a larger category of users and providers.
What are the monetization strategies of super apps?
A multi-service app is the ideal business solution since it increases the revenue-generating options. Here are the common revenue monetization strategies:
- Transaction Commission: The platform charges a percentage of the commission from the drivers, merchants, and service workers.
- Delivery & Service Fee: The customers pay a fee for a delivery or service based on the travel distance.
- Dynamic Surge Price: The platform includes additional charges based on various special conditions like bad weather, traffic congestion, high demand, special events, and more.
- In-app Advertisements: The platform earns from in-app adverts.
Is it legal to buy a clone app script?
Yes, it is perfectly legal to buy a clone app script like Gojek and Grab. They are apps developed from the ground up; however, their basic business model is similar to Gojek and Grab.
Gojek Clone vs Grab Clone: The Verdict
Here is a comparison of the two clone apps in question, Gojek and Grab:
Opt for Gojek clone app development if:
- Your business model involves offering various services which may not necessarily be related to one another.
- The goal of the business is to expand beyond mobility and delivery services.
- Buy the Gojek clone app from V3Cube – XjekPlus if you prefer this.
Choose Grab clone development if:
- The main focus of your business is transportation, delivery, and logistics.
- You would rather launch with fewer business verticals.
- You need strong built-in fintech and payment features from day one.
- Order Grab clone app – Xcode from V3Cube if you prefer an app like Grab.
V3Cube is a well-established super app development company that has been around for over two decades and is still growing strong.