Unlike the single-purpose apps that dominated the market over the last ten years. Super-apps cover multiple verticals and create a “one-stop-shop” app where users can complete a variety of tasks. Simply put, super-apps combine multiple services into a single app.
This model is especially popular in Asia, where apps like provide users with a wide range of services. Many of the most popular Asian super-apps began with a single goal in mind. To encourage uptake and mass usage before branching out to cover a variety of daily activities within a single tool. Resulting in a super-app that allows users to complete multiple tasks without switching apps.
Why Super App like Gojek Are Prospering?
The unique selling point of a super-app that centralizes so many functions is the ability to complete multiple tasks or actions in one place. You don’t have to switch between programmes or providers to get things done. This also means fewer registrations, fewer instances of providing payment information, and a reduction in overall friction. If you need a haircut, you can use the same mobile application to find a hairdresser, book an appointment, and pay. The same is true for plumbers, yoga instructors, tailors, teachers, and others.
Are Super Apps like Gojek Phenomenon?
Google, Facebook, and Amazon are less dominant in Asian countries.
As a result, you as an entrepreneur can be in a better position to emerge as market leaders in the regions like Cambodia, The Philippines, Thailand, Malaysia, and Vietnam. This means launching the Super App you will witness little competition.
In Cambodia and Vietnam, where banking infrastructure is lacking, many consumers are directly transitioning from cash to mobile payments. Super-apps have disrupted the informal economies that exist in these markets, allowing the digitalization of corner shops, street food ventures, and bike-taxis.
Investors are now looking to African markets to establish payment and ride-hailing applications in order to build an infrastructure and user base for new super-apps.
Launch Market-ready Gojek Clone App
To get the best Gojek Clone App, you should look for a white label on demand flexible (customizable and scalable) application. Which was develop by a white label on demand mobile app development firm. Ascertain that they provide you with the source code of the application that is license to your domain. You can ensure that you can update or modify it as needed in the future.
The Gojek clone app could be your ticket to the greatest and simplest way to the top of the market. You can successfully rule the on-demand market with the help of the right application. So, take the Live Demonstration and start reaping the benefits of increased profitability.
In Conclusion
Within the next decade, the trend toward super apps and a marketplace approach to scaling will continue. The advantages of following this lead are obvious: by connecting various types of services into one ecosystem, businesses can create valuable synergies that result in higher user satisfaction, sustainable business growth, and higher revenues.
Consolidating a variety of services under one brand using All in One Super App Like Gojek reduces the ‘multi-homing’ effect, which occurs when users attempt to leverage multiple financial services at the same time to secure a better deal. Customers form stronger bonds with a single provider, which leads to higher levels of satisfaction. Service providers, on the other hand, strengthen their market position by preventing outside players from syphoning off their customers.